Heer by GIVA Debuts First Campaign #AmiHeer, Celebrating the Many Avatars of Women
Heer by GIVA, the newly launched gold and lab-grown diamond brand from GIVA, has unveiled its first campaign #AmiHeer, a powerful celebration of the modern woman and the many roles she embodies. Breaking away from traditional jewellery advertising, the campaign adopts an influencer-first approach, blending digital storytelling with on-ground activations.
GIVA Secures Rs.530 Cr in Series C Funding Led by Creaegis, Eyes Expansion in Lab-Grown Diamonds and Retail
D2C fine jewellery brand GIVA has raised Rs.530 crore in a Series C funding round led by growth-stage investment firm Creaegis, with continued support from existing investors Premji Invest, Epiq Capital, and Edelweiss Discovery Fund
GIVA Set to Raise Rs. 450 Cr in New Funding Round Led by Creaegis
Direct-to-consumer jewellery brand GIVA is gearing up to raise Rs. 450 crore in fresh capital as it looks to expand its retail footprint and diversify offerings. The new funding round is being led by Creaegis, which will invest Rs. 235 crore, with participation from existing investors including Premji Invest, Epiq Capital, Edelweiss Discovery Fund, and Usha Dalmia Trust
Giva Raises Rs 255 Crore in Extended Series B Funding Round Led by Premji Invest
Bengaluru-based jewellery brand Giva has raised Rs 255 crore in its extended Series B funding round, led by Premji Invest with new investors Epiq Capital and Edelweiss Discover Fund
Jewellery Start-Up GIVA Focuses on Silver as Its Core Segment
Founder Ishendra Agarwal of the jewellery start-up brand GIVA has outlined the rationale behind the company's focus on silver as its core segment
GIVA Jewellery Raises Rs 200 Crore in Series B Funding
The funding was led by Premji Invest, a prominent investor, with participation from existing investors such as Aditya Birla Ventures, Alteria Capital, and A91 Partners.
Aditya Birla to Invest in Silver Jewellery startup GIVA
GIVA plans to deploy the capital in driving channel expansion to diversify its jewellery to enter new categories
Silver start-up GIVA launches ad campaign with Anushka Sharma
The advertisement shows the actor experimenting with silver jewellery to find a perfect match, only to finalise upon a pair of earrings after seeking approval from her pet dog
Giva expecting Rs 80 crore net sales this fiscal
About 60 per cent of the demand for fine silver jewellery is coming from North India, while the rest from the South, with much of it coming from metros and tier-I cities
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